WDA

Building digital products for E-commerce, SaaS & Fintech

From scratch to launch for early-stage startups, independent clients, and growing companies. Ready to collaborate with your UX designers and existing teams.

Experience that bridges worlds

Most product people come from one world—either the structured scale of MNCs or the fast-moving chaos of startups. I've lived in both.

From SAP to Zivame, HP to Flipkart, then consulting independently for clients like Seclogic and Adobe Sydney on Tourism Australia—I've built products across enterprise, startup, and consultancy worlds.

WDA is an independent product practice that brings MNC discipline, startup velocity, and strategic clarity. I work solo or collaborate with your UX designers, developers, and early-stage teams to ship products that matter.

Numbers that matter

10+
Years of experience
5+
Major companies
3
Core industries

What I do

Product Strategy & Development

From zero to launch. I help you define product vision, validate ideas with real users, and build MVPs that solve actual problems. Whether you're an early-stage startup finding product-market fit or an established company launching something new, I bring strategic thinking and execution speed. Happy to collaborate with your existing UX designers and development teams.

  • •Product roadmapping and prioritization
  • •User research and validation
  • •MVP definition and rapid prototyping

Web & Mobile Development

Modern, fast, and scalable applications built with the latest tech. I use AI-powered tools to ship faster without compromising quality. From landing pages to complex SaaS platforms, I build products that work at scale and are easy to maintain.

  • •Next.js, React, and modern JavaScript frameworks
  • •Responsive design with TailwindCSS
  • •API development and integrations

E-commerce & Digital Platforms

End-to-end custom e-commerce solutions that convert. I've built platforms handling millions of transactions at Flipkart and Zivame. Whether you need a custom marketplace, booking system, or complex multi-vendor platform, I build tailored solutions that scale—not one-size-fits-all templates.

  • •Custom-built e-commerce platforms and marketplaces
  • •Complex checkout flows and payment integrations
  • •Inventory management and order processing systems

Mentoring & Startup Advisory

For early-stage startups and small teams building their first product. I help founders avoid common mistakes, make better technical decisions, and move faster. I can work independently or collaborate with your UX designers and developers. Think of it as having a senior product person on speed dial—without the full-time cost.

  • •Product strategy and roadmap guidance for early-stage startups
  • •Technical mentoring for small teams and solo founders
  • •Architecture reviews and tech stack decisions

Tech stack

Frontend

  • Next.js
  • React
  • JavaScript (ES6+)
  • TailwindCSS

Backend

  • Node.js
  • Express
  • MongoDB
  • PostgreSQL

E-commerce

  • Shopify
  • WooCommerce
  • Snipcart

Let's build something

Whether you're an early-stage startup, need strategic guidance, or want to collaborate on your next product, let's talk.