Building WDA

I spent years building products at scale—SAP, HP, Flipkart, Zivame, Adobe. I learned what works. I also learned what slows teams down.

So I started WDA as an independent product practice. Not another agency. A different approach entirely.

With AI, I can now solve complex problems and ship solutions faster than traditional agencies—combining deep expertise from Fortune 500s and startups with tools that let me move at unprecedented speed. I work solo or collaborate with your UX designers and existing teams. What used to take teams of 10 now takes one person with the right experience and the right tools.

That's WDA. MNC-level thinking. Startup-level speed. AI-powered execution. Ready to work with early-stage startups and collaborate with your teams. Without the overhead, without the bloat, without the endless meetings.

The journey to WDA

01

Enterprise scale

SAP and HP taught me how to build systems that work at massive scale. Thousands of users, complex workflows, zero room for error. The discipline to ship products that millions depend on.

I know when to build for scale.

02

Startup speed

Zivame and Flipkart showed me how to move fast. Ship, validate, iterate. Build products when resources are tight and timelines are tighter. Speed and iteration matter as much as strategy.

I know when to move fast.

03

Strategic thinking

Independent consulting for Seclogic and Adobe Sydney on Tourism Australia taught me to work directly with leadership on complex challenges. The best solutions come from understanding both business and user.

I know when to step back and think strategically.

Selected work

Real projects. Real impact. From enterprise to startups to WDA.

Corporate

HP

Flybe Flight Booking System

Built flight booking and management systems for Europe's largest regional airline, handling millions of passengers annually

Millions of bookings processed
EnterpriseTravelBooking System
Adobe Sydney

Tourism Australia Digital Platform

Exclusive work on australia.com - Australia's national tourism platform showcasing destinations, experiences, and travel inspiration

National tourism campaign
TourismDigital PlatformCampaign

Startups

Flipkart

Flipkart Post-Order & Sentinel

Built post-order experience and Sentinel internal system for India's largest e-commerce platform

India's #1 e-commerce platform
E-commerceInternal ToolsScale
Zivame

Zivame E-commerce Platform

Developed web platform and contributed to mobile app for fashion e-commerce startup

Leading fashion e-commerce
E-commerceFashionWeb & Mobile
Seclogic

CyberQ Shield - Cloud Security Platform

Built agentless cloud security platform for AWS, Azure, and GCP with compliance management and threat detection

Enterprise cloud security
CybersecurityCloudSaaS

Work as WDA

Building products with AI-powered speed

WDA Digital

Roblaw Natural Health

Holistic wellness platform offering bioresonance scanning, massage therapy, physiotherapy, and natural products in London, UK

Live & serving clients
HealthcareE-commerceWellness

More projects coming soon

Building at AI speed

Ready to build something?

Whether you're an early-stage startup finding product-market fit, need to collaborate with an experienced product person, or want strategic guidance on your next build—I've been there. Let's talk.